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Updated: Sep 8, 2023


Ready to convert those almost-sales into actual revenue? An abandoned checkout flow can do just that by reminding customers of the items they left in their carts. In this post, I'll show you how to set up an abandoned checkout flow in Klaviyo.

Let's get to it!

Step 1: Head to the Flows Section

From your Klaviyo dashboard, find the 'Flows' tab on the left side.

Step 2: Click 'Create Flow'

See that 'Create Flow' button on the top right? Go ahead and click that to kickstart your abandoned checkout flow.

Step 5: Choose 'Abandoned Cart Reminder'

Klaviyo has a bunch of pre-built flows for you to choose from. You're going to want to select 'Abandoned Cart' - don't worry this template works as an abandoned checkout flow.

Step 5: Structure the flow accordingly

Arrange the structure of the flow according to your plan. Typically 2-3 emails should be good when starting out.

Step 6: Set Time Delay to 30 mins

The timing of your reminder can be key. Think about when you'd like the email to be sent after a customer abandons their cart. Typically we recommend a 30 minute delay for starters.

Note: If you're offering high-ticket products - it's best to keep the delay a little bit longer like 1 hour or 2 hours. Always keep testing this!

Step 7: Add "has not been in flow in X days" flow filter.

To avoid spamming your subscribers with abandon checkout emails, it is best to have "has not been in flow in X days" flow filter. Here's how to do it: 1. Click this button

2. Click Flow Filters

3. Click "AND"

4. Add 'has not been in flow in 14 days'

Moving forward: Preparing the emails

In another blog post, I will show you how to quickly design an email using Canva.

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