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Updated: Sep 8, 2023


A signup form is one of the first points of contact you'll make with your customers, making it an essential component to your email marketing strategy. In this short, super easy guide, I will show you how to make a signup form on Klaviyo to turn visitors into customers.

Let's get to it!

1. Log in to Klaviyo

Start by signing into your Klaviyo account. If you don't have one yet, you can quickly set one up.

2. Navigate to Signup Forms

From your dashboard, click on the "Sign Up Forms" tab on the left side. Then, click on "Create Signup Form".

3. Pick Your Form's Style

Klaviyo offers several types of forms, such as popups, flyouts, and embedded forms. Pick the one that fits your needs best. Typicall, you will want to have a popup + an embedded form near the footer area of your site.

"If you don’t have a sign-up form that converts a user—gets someone to actually sign up for your list—generating real revenue out of your owned marketing program is going to be a challenge." - Ben Zettler

4. Choose Your Form's Template

Up next, select a template that aligns with your brand. Klaviyo provides a variety of templates, or you can create your own.

5. Customize Your Form's Fields

Time to make the form yours! Add the fields you need, like email, name, etc., to gather info from your visitors.

6. Set Your Form's Triggers

Now, decide when your form should pop up for your visitors. You can set it to appear right when they land or after they've been on the page for a bit.

7. Set Your Form's Follow-Up Action

Next, plan out what happens after someone fills out the form. You can display a thank-you message, redirect them to a new page, or simply hide the form.

8. Connect Your Form to Your List

Head over to the "List" tab and choose which list the new signups should join. If you don't have one, you can make one here.

9. Publish Your Form

When you're satisfied with your form, hit "Save and Publish" to make it live. Your form is now ready to greet your visitors!

10. Test Your Form

Lastly, give your form a test run by visiting your site. If anything seems off, return to Klaviyo and adjust as needed.

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